C&M* Stay Curious

The Cadbury Unwrap Gold Vault

Thu, 19 Apr 2012 09:20:38 +0100

The Cadbury Unwrap Gold Vault:

Nice little Willy Wonka Olympics campaign from Cadbury

Slightly tongue-in-cheek, but useful visual guide to improving...

Thu, 22 Mar 2012 15:49:58 +0000

Slightly tongue-in-cheek, but useful visual guide to improving your Edgerank through daily engagement.

The stupid EU cookie law in 2½ minutes (by silktide)

Mon, 19 Mar 2012 13:31:06 +0000

The stupid EU cookie law in 2½ minutes (by silktide)

DollarShaveClub.com - Our Blades Are F***ing Great (by...

Fri, 09 Mar 2012 11:44:36 +0000

DollarShaveClub.com - Our Blades Are F***ing Great (by DollarShaveClub)

Just brilliant : )

Coca-Cola's Latest Facebook Gambit: URL Riddles

Fri, 09 Mar 2012 09:42:11 +0000

Coca-Cola's Latest Facebook Gambit: URL Riddles

Five Digital Marketing Trends you Can't Afford to Ignore

Wed, 07 Mar 2012 08:46:25 +0000

Five Digital Marketing Trends you Can't Afford to Ignore:

From Mashable

Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs | TechCrunch

Fri, 02 Mar 2012 12:34:56 +0000

Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs | TechCrunch:

Something pretty important to consider for all brands with welcome tabs…

(via Future of SEO: Change, Convergence, Collaboration - Search...

Tue, 21 Feb 2012 10:54:27 +0000

(via Future of SEO: Change, Convergence, Collaboration - Search Engine Watch (#SEW))

4 Tips for Better Engagement on Facebook

Mon, 20 Feb 2012 17:19:15 +0000

4 Tips for Better Engagement on Facebook:

Some great tips for improving the engagement on your Facebook page. From Hubspot (via Mashable).

3D webpage for LinkLove

Mon, 30 Jan 2012 16:16:17 +0000

3D webpage for LinkLove

The Premium Experience: Neurological Engagement on Premium Websites

Thu, 19 Jan 2012 10:02:06 +0000

The Premium Experience: Neurological Engagement on Premium Websites:

A great white paper by Neurofocus studying the different levels of attention, emotional engagement and memory activation in consumers heads’ when shown advertising on different online platforms (Facebook, New York Times & Yahoo).

Apparently how you act on Facebook mirrors your personality in real life...

Wed, 18 Jan 2012 17:43:47 +0000

“Your Facebook personality can tell a viewer much more about you than you would think. A new study shows that how you act on the social network is an accurate reflection of your offline behaviour.”

http://www.zdnet.com/blog/facebook/your-facebook-personality-is-genuine-study/7237

Social Brand Experience Study from CMO Council.

Wed, 18 Jan 2012 08:06:00 +0000

Social Brand Experience Study from CMO Council.:

What real people want from Social vs what brands think they want from Social.

Snap Bird - search twitter's history

Mon, 16 Jan 2012 09:02:58 +0000

Snap Bird - search twitter's history:

Otherwise known as a Twitter snooper. Nice little tool : )

The Ad Contrarian: Puzzles & Mysteries

Fri, 13 Jan 2012 15:09:44 +0000

The Ad Contrarian: Puzzles & Mysteries:

The key is to break down the tyranny of titles and find out who our slightly batty geniuses are. Simply because an individual has the title of “account planner” or “research director” or “CMO,” for that matter, doesn’t make her an expert analyst. In my experience, planners and researchers tend to be puzzle doers, not mystery solvers.

However, there are people who are just naturally good at solving mysteries. Generally, this skill correlates with high IQ. They may come from the accounting department or the creative department or the media department or the sales department.

We need to identify these people in our organizations. Before spies are sent out, these people need to be exposed to all the information that exists and allowed to weigh in on the questions we’re all trying to solve.

In short, the hard part of solving marketing problems is not getting more information, it’s figuring out what the information we already have means.

Coca Cola on Content Excellence for Social Comms:...

Mon, 09 Jan 2012 22:19:00 +0000

Coca Cola on Content Excellence for Social Comms: C&M*

Liquid creative assets and ideas are (as the label suggests) fluid and not fixed – and will evolve once in the marketplace. They are the endgame. (i.e. Viral, fixed, 30 second video spots that are viewed and shared are not the ultimate goal.)

Linked content and communication is tightly linked to an external public agenda – which ought to form the basis for all creative briefs and planning.

Bluefin Labs: Mapping the TV Genome (via Bluefin Labs: The...

Thu, 05 Jan 2012 09:54:38 +0000

Bluefin Labs: Mapping the TV Genome

(via Bluefin Labs: The Science Behind Social TV Analytics)

"Today’s ideal social form is not the commune or the movement or even the individual creator as such;..."

Tue, 29 Nov 2011 10:34:07 +0000

“Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms. Call it Generation Sell.”

- The Entrepreneurial Generation - NYTimes.com

"Kate Spade Facebook Page - Check It … Fashion / Retail"

Tue, 29 Nov 2011 09:59:33 +0000

“Kate Spade Facebook Page - Check It … Fashion / Retail”

- kate spade new york

(via kate spade new york)

Tue, 29 Nov 2011 09:40:11 +0000

(via kate spade new york)