January 2012
8 posts
3D webpage for LinkLove →
The Premium Experience: Neurological Engagement on... →
A great white paper by Neurofocus studying the different levels of attention, emotional engagement and memory activation in consumers heads’ when shown advertising on different online platforms (Facebook, New York Times & Yahoo).
Apparently how you act on Facebook mirrors your...
“Your Facebook personality can tell a viewer much more about you than you would think. A new study shows that how you act on the social network is an accurate reflection of your offline behaviour.”
http://www.zdnet.com/blog/facebook/your-facebook-personality-is-genuine-study/7237
1 tag
Social Brand Experience Study from CMO Council. →
What real people want from Social vs what brands think they want from Social.
1 tag
Snap Bird - search twitter's history →
Otherwise known as a Twitter snooper. Nice little tool : )
The Ad Contrarian: Puzzles & Mysteries →
The key is to break down the tyranny of titles and find out who our slightly batty geniuses are. Simply because an individual has the title of “account planner” or “research director” or “CMO,” for that matter, doesn’t make her an expert analyst. In my experience, planners and researchers tend to be puzzle doers, not mystery solvers. However, there are people who are just naturally good at solving...
